brief

FCB tasked out team with producing a captivating series of commercial spots for Air New Zealand as they expanded their operations into the southern region of the United States. The campaign, titled "The South's Got Soul," was crafted to entice travelers from Australia and New Zealand to explore the vibrant southern states. Leveraging television and online distribution channels, as well as print ads, the campaign showcased the multitude of attractions and experiences awaiting visitors in the region. The creative approach revolved around capturing the essence of the southern cultures and local communities, while emphasizing the convenience and seamless travel experience offered by Air New Zealand when journeying to and within the southern states.

Approach

FCB tasked out team with producing a captivating series of commercial spots for Air New Zealand as they expanded their operations into the southern region of the United States. The campaign, titled "The South's Got Soul," was crafted to entice travelers from Australia and New Zealand to explore the vibrant southern states. Leveraging television and online distribution channels, as well as print ads, the campaign showcased the multitude of attractions and experiences awaiting visitors in the region. The creative approach revolved around capturing the essence of the southern cultures and local communities, while emphasizing the convenience and seamless travel experience offered by Air New Zealand when journeying to and within the southern states.

brief

FCB tasked out team with producing a captivating series of commercial spots for Air New Zealand as they expanded their operations into the southern region of the United States. The campaign, titled "The South's Got Soul," was crafted to entice travelers from Australia and New Zealand to explore the vibrant southern states. Leveraging television and online distribution channels, as well as print ads, the campaign showcased the multitude of attractions and experiences awaiting visitors in the region. The creative approach revolved around capturing the essence of the southern cultures and local communities, while emphasizing the convenience and seamless travel experience offered by Air New Zealand when journeying to and within the southern states.

approach

FCB tasked out team with producing a captivating series of commercial spots for Air New Zealand as they expanded their operations into the southern region of the United States. The campaign, titled "The South's Got Soul," was crafted to entice travelers from Australia and New Zealand to explore the vibrant southern states. Leveraging television and online distribution channels, as well as print ads, the campaign showcased the multitude of attractions and experiences awaiting visitors in the region. The creative approach revolved around capturing the essence of the southern cultures and local communities, while emphasizing the convenience and seamless travel experience offered by Air New Zealand when journeying to and within the southern states.

Client

FCB Global

Brand

Air New Zealand

Director

Nick Simmons

Creative Director

Kimberley Torrie, Hannah Stracham

Services

Creative, Production, Post

Air New Zealand

Client

FCB Global

brand

Air New Zealand

Director

Nick Simmons

creative

Kimberley Torrie, Hannah Stracham

Services

Creative, Production, Post

Brief

Condimentum enim ut nunc, sed magna scelerisque quam nec. Ullamcorper ullamcorper sed erat enim. Pellentesque sit nibh faucibus nunc amet hendrerit rhoncus, phasellus eros. Tincidunt blandit sed sagittis, lectus massa ipsum cras vestibulum. Ac aliquet et, venenatis massa in. Tincidunt sed.

approach

Condimentum enim ut nunc, sed magna scelerisque quam nec. Ullamcorper ullamcorper sed erat enim. Pellentesque sit nibh faucibus nunc amet hendrerit rhoncus, phasellus eros. Tincidunt blandit sed sagittis, lectus massa ipsum cras vestibulum. Ac aliquet et, venenatis massa in. Tincidunt sed.

Fermentum interdum felis eu eget adipiscing viverra etiam. Leo arcu, quam arcu. Facilisis auctor aenean cras odio dictum sed faucibus. Ac eget vel risus eget.

At consectetur ullamcorper in integer quam viverra. Pharetra venenatis integer in dignissim aenean vivamus non id. Ultrices pharetra tellus id sed aliquam faucibus. Tincidunt laoreet amet sodales etiam. Convallis tincidunt id nam auctor. Sit velit, molestie nunc malesuada nulla. Pellentesque sit nibh faucibus.

brief

FCB tasked out team with producing a captivating series of commercial spots for Air New Zealand as they expanded their operations into the southern region of the United States. The campaign, titled "The South's Got Soul," was crafted to entice travelers from Australia and New Zealand to explore the vibrant southern states. Leveraging television and online distribution channels, as well as print ads, the campaign showcased the multitude of attractions and experiences awaiting visitors in the region. The creative approach revolved around capturing the essence of the southern cultures and local communities, while emphasizing the convenience and seamless travel experience offered by Air New Zealand when journeying to and within the southern states.

Approach

FCB tasked out team with producing a captivating series of commercial spots for Air New Zealand as they expanded their operations into the southern region of the United States. The campaign, titled "The South's Got Soul," was crafted to entice travelers from Australia and New Zealand to explore the vibrant southern states. Leveraging television and online distribution channels, as well as print ads, the campaign showcased the multitude of attractions and experiences awaiting visitors in the region. The creative approach revolved around capturing the essence of the southern cultures and local communities, while emphasizing the convenience and seamless travel experience offered by Air New Zealand when journeying to and within the southern states.

No items found.